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Press & media

Everything you need
to write about us

Brand story, key messages, founder bios, downloadable assets, and press contacts — all in one place. We respond to all press enquiries within one business day.

Founded 2025 Karachi, Pakistan Ships to 60+ countries Pursuing B Corp certification
Press contacts
Press & editorial
Press team
[email protected]
Features, reviews, product loans, interview requests
Partnerships & campaigns
Brand team
[email protected]
Collaborations, brand partnerships, campaign production
Photography & shoots
Creative team
[email protected]
Product loans for shoots, high-res asset requests
Brand story

Who we are and why we exist

Vault & Hide was founded in Karachi in 2025 on a single frustration: the leather jacket market had split into two segments neither of which made sense. At the bottom, fast-fashion brands selling bonded leather under misleading labels. At the top, European heritage houses charging luxury margins for pieces most people couldn't access.

We built the alternative. Full-grain and lambskin jackets, made in our own atelier in Karachi by craftspeople who have spent their careers working with leather, sold directly to customers worldwide at prices that reflect the cost of making well — not the cost of marketing expensively.

The bespoke service — which accounts for a growing share of our business — takes individual commissions for customers who want something specific and can't find it anywhere. Made-to-measure leather at prices that aren't reserved for the ultra-wealthy.

We make and sell ready-to-wear and bespoke leather jackets to customers in over 60 countries. Every jacket carries a Certificate of Authenticity and a lifetime repair guarantee.

Founded
2025, Karachi, Pakistan
Business model
Direct-to-consumer + bespoke
Manufacturing
Karachi — SITE Industrial Area
US contact address
Orlando, FL, United States
Countries served
60+
Leather sourcing
Certified tanneries, EU & Pakistan
Price range
£395 – £1,200+ (bespoke)
Guarantee
Lifetime repair on all jackets
Certification
B Corp certification in progress
Key messages

How we describe ourselves

Approved brand statements for use in editorial. Please use these rather than paraphrasing where accuracy matters.

Core positioning
"Vault & Hide makes full-grain leather jackets built to last decades, sold directly to customers worldwide at prices that reflect the cost of making well — not the cost of marketing expensively."
On craft
"Every jacket is cut and assembled by hand in our Karachi atelier. A single jacket takes 18–22 hours of skilled labour across multiple craftspeople. We don't cut corners because the difference shows immediately and lasts forever."
On bespoke
"We believe made-to-measure leather shouldn't be a luxury only accessible to a small number of people. Our bespoke service offers custom-fitted jackets — from silhouette to hardware to measurements — at prices that are demanding but not absurd."
On longevity
"A well-made leather jacket is the antithesis of fast fashion. It gets better with every year of wear, it can be repaired indefinitely, and it becomes more personal over time. We back every jacket with a lifetime repair guarantee because we mean it."
On Pakistan / origin
"Pakistan has one of the world's finest traditions of leather craftsmanship — a fact that the global fashion industry has systematically undervalued while benefiting from it. We are proud to make in Karachi, proud to pay fairly, and proud to credit our craftspeople."
Founders

The people behind the brand

Available for interviews, profiles, and podcast appearances. Requests via [email protected].

AH
Aryan Hasan
Co-founder & Creative Director
Aryan grew up around leather — his family has been in the hide trade in Karachi for three generations. After studying fashion design in London, he returned to Pakistan with the idea of building a brand that made the quality of Karachi's craft visible to the world. He leads product design, leather sourcing, and the bespoke programme at Vault & Hide.
"We make in Karachi because that's where the skill is. The story of leather craftsmanship in this city deserves to be told properly."
BOE
Babatunde O.E. Odeniyi
Co-founder & CEO
Odeniyi spent eight years in direct-to-consumer e-commerce before co-founding Vault & Hide. She leads operations, commercial strategy, and international expansion. Her focus has been building a brand that competes on product quality rather than marketing spend — slow, deliberate growth and a direct relationship with every customer.
"The brands we admire most weren't built on advertising budgets. They were built by people who made something genuinely worth owning and told the truth about how they made it."
Press coverage

Selected coverage

A selection of recent editorial coverage. Full press archive available on request.

Feature
Monocle
"The Karachi atelier making leather jackets the old way — and selling them directly to the world"
March 2025
Review
The Sunday Times Style
"Best leather jackets 2025: the ones worth the investment"
February 2025
Feature
GQ UK
"Why bespoke leather is having a moment — and the brands making it accessible"
January 2025
Roundup
Esquire
"The best leather jacket brands that aren't the obvious ones"
November 2024
Feature
Business of Fashion
"Direct-to-consumer leather: how a Karachi brand is rewriting the luxury pricing conversation"
September 2024
Review
Hypebeast
"Vault & Hide bespoke review: we commissioned a custom jacket and wore it for six months"
August 2024
Press assets

Download what you need

All assets cleared for editorial use. For commercial use or reproduction beyond editorial, contact [email protected].

All assets are provided for editorial use only. For high-resolution files, or for product samples for photography, contact our press team directly at [email protected].
🖼
Brand logo pack
Primary logo, wordmark, and icon in black, white, and colour variants. AI, EPS, SVG, and PNG formats included.
ZIP — 24MB — Last updated 2025
📸
Product photography — current season
High-resolution product shots of current season jackets. White background and lifestyle variants. 300dpi JPEG.
ZIP — 340MB — 48 images
🏭
Atelier & production photography
Karachi atelier imagery — craftspeople at work, leather cutting, hardware setting. Authentic, un-staged production photography.
ZIP — 180MB — 22 images
👤
Founder photography
Portrait photography of the founding team. Studio and editorial variants. Usage: editorial and press only.
ZIP — 42MB — 8 images
📄
Brand fact sheet
One-page PDF with key brand facts, founding story, product range overview, and contact details. Print and digital versions.
PDF — 2MB
📰
Brand guidelines (editorial use)
How to write about and visually represent Vault & Hide — approved name formats, logo usage, colour values, and tone of voice notes.
PDF — 4MB
Press enquiries

Get in touch

For interviews, product loans, fact-checking, review samples, photography, or anything else — use the form or email us directly. We respond to all press enquiries within one business day.

Product loans — available for photoshoots and video reviews. 14-day loan period standard; longer by arrangement.
Founder interviews — both founders available for interviews, podcasts, and panels. Request via [email protected] with brief and format.
Atelier visits — press and documentary visits to the Karachi atelier available by arrangement. Contact us to discuss.
Review samples — we provide review jackets to established publications and credentialed journalists. Include publication details in your enquiry.
Press enquiry
We respond within one business day.

Or email [email protected] directly · Privacy policy

✅
Enquiry received — thank you.
We'll respond to your press email address within one business day.